Overview
To push our creativity and think a little more outside the box, our class was challenged to combine two random objects into a completely new product. I chose a camera and a hairbrush, which turned into the Obscura under the brand Nurush. After developing the concept, we had to find a way to present the product to the class in a way that felt believable and engaging. I decided to take the project a step further by 3D modeling the product and creating a simple website to showcase the brand and overall experience.
Challenge
Goal
Goal
Create a realistic product that consumers would be interested in.
Create a website that could be turned into an actual site while still explaining everything for class presentation.
Deciding on a realistic set up for the Obscura with real-life tech.
Design Thinking
3D modeling & website design
Blender, Figma, Illustrator, Pexels
3D model, branding system, website concept
Combining a camera and hairbrush into a beauty-tech product
Product concept & branding
Outcome/reflection
It was really fun and rewarding to push this concept and make the product feel as realistic and believable as possible. The process involved a lot of research into areas I wasn’t very familiar with, but I think that extra effort helped strengthen the authenticity of the final result. This project also encouraged more human-centered thinking throughout the design process and helped me further develop my skills in Figma and Blender.