Overview

Poppy Bakery is a growing bakery based in Milwaukee. The owner, Amy, requested help developing a strategy to better educate customers about the locally sourced ingredients used throughout the bakery’s products and how those ingredients are incorporated into each treat.

 

Client

 

 

my contributions

 

 

Project type

 

 

Role

 

 

Tools

 

 

Deliverables

 

  • Finalized campaign idea
  • Proposed campaign logo & branding
  • Photographed & delivered product photos
  • Presented a new website homepage option
  • Converted, modeled, & sent pin for print
  • Designed presentation layout

 

 

 

Bakery & Cafe

 

 

Campaign

 

 

Leader, Facilitator, Researcher

 

 

Illustrator, Photoshop, Lightroom, Figma, Blender

 

Tote bag, pins, art prints, t-shirt, postcard, photography,

mural design, website home page

 

 

 

Group project

 

 

Yes

 

 

industry

 

 

Poppy Bakery

 

Goals / Challenges

Goal

Create cute merch that hints at Poppy Bakery partners, without being in-your-face.

Challenge

Nailing down what to include in each tier.

(Too many fun choices!)

Goal

Create a solution that didn't put more stress on Amy.

Challenge

Finding a low-cost way to physically mock up our pin for our presentation.

Outcome/reflection

Developing a solution for a client who gave our group full creative freedom was both exciting and challenging. Without many creative limitations, choosing a clear direction initially proved difficult, but the process encouraged deeper strategic and consumer-focused thinking. This project helped me grow as a designer working with small businesses and strengthened my ability to develop thoughtful, audience-driven design solutions. Presenting the final campaign to Amy and seeing her excitement — especially when we handed her the physical materials we designed — was incredibly rewarding. Overall, this experience strengthened my leadership and facilitation skills and built my confidence when presenting work to clients.