Overview

Tabal Chocolate is a craft chocolate brand known for its unique flavors and quality ingredients. For this class project, we were tasked with creating a positive PR campaign for a company of our choice. My campaign focused on highlighting the different ingredients Tabal uses while also promoting the benefits of dark chocolate in a fun and visually engaging way.

 

project type

 

Goal

Goal

challenge

challenge

Update product photography to create better consistency.

Showcase the unique flavors & ingredients Tabal uses and to promote the benefits of dark chocolate.

Making sure all the deliverables were in a format that was easy to access and use for non-tech savvy people.

Working with limited space during the product photoshoot and staying out of the customers way.

 

medium

 

 

Tools

 

 

Deliverables

 

 

Personal Relations

 

 

Email blasts & digital photography

 

 

Photoshop, Illustrator, InDesign

 

Web ready photos, web banner, product photos, email blast

 

 

 

concept

 

 

Create a campaign to promote positive PR

 

 

course

 

 

PR Campaign

 

Outcome/reflection

Since I already had experience with food photography, this project was something I felt pretty confident jumping into. The styled scenes we created gave me the chance to be more creative with composition and helped strengthen my setup and styling skills. It was also really fun to come up with a positive PR campaign without a ton of creative limitations. Even though we kept the concept aligned with Tabal’s existing brand and values, we were still able to bring a fresh idea to the table that felt authentic to the company.